Business Model Group Network...

Partnership Models 

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Several types of nonprofit partnerships exist, and nonprofits and local businesses can work together to decide which works best for them. Below are a few different types of corporate-nonprofit partnerships: 

• Corporate sponsorship: Corporate sponsorship is one of the most visible kinds of corporate partnerships. In this model, businesses sponsor specific programs or events that the nonprofit runs. The business offsets the cost of the event, and in return, the nonprofit displays the business’s name at the event or in advertising materials. This arrangement creates a positive brand association for the business and helps the nonprofit acquire the donations it needs to run a successful program or event. Corporate sponsorship spending was projected to grow by at least 4.5 percent in 2018, to $24.2 billion in the United States, and $65.8 billion globally.

• Direct donations: Another type of private nonprofit partnership model involves direct donations.Donations usually take one of two forms: cash donations or in-kind donations. Cash donations go directly to support the nonprofit’s operations. In-kind donations are donations of non-monetary things the business needs, such as blankets and canned food or new laptops. In-kind donations do not have to be physical items — legal advice, social media management, and errand running can all be in-kind donations, as well.

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• Volunteer programs: Corporate partners can also set up programs through which they send their employees to volunteer with the nonprofit. The volunteers might help staff public events, or they might do behind-the-scenes work, like walking dogs or cleaning cages at the animal shelter. Skills-based volunteerism, especially, in which employees volunteer their specific talents, such as carpentry or even teaching yoga to overworked staff members, is becoming popular as well in many business-charity partnerships.

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• Workplace giving: Workplace-giving programs take place when businesses collect donations from their employees for the nonprofit. Many times, businesses encourage contributions by offering to match whatever funds employees raise with a donation of its own. Workplace giving programs are useful because they allow employees to feel a direct sense of accomplishment and satisfaction even if they cannot take time out of their busy schedules to volunteer directly.

• Corporate partner fundraising: Instead of asking its own employees for donations, a corporate partner may choose to help develop a fundraising campaign. In these fundraising corporate partnerships, the business may set up donation stations where its clients can contribute, or it may run special promotions like asking customers to round up their change and donating the proceeds to your nonprofit. Whatever route the business chooses, corporate partner fundraising is an effective contribution method and one that increases your nonprofit’s visibility in the community as well.

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